Marketing to an apartment complex is a fantastic new way to help increase customers and grow your business. Many companies don’t realize just how valuable apartment complexes can be for their marketing plan. Think about all of the different apartments surrounding your business. For those in densely populated urban areas, this may be quite a lot. Within those walls live customers who need and want what your company offers.
Previously, marketing to complexes involved printing thousands of flyers and hand delivering them door to door. This is costly and time consuming. Thankfully, Apartment Lists now can help you reach these apartment dwellers quickly and for a fraction of the cost. They do this by providing your company with an apartment complex mailing list. This list gives you a direct connection to the customers your company needs.
The ability to reach these potential customers individually with tailor-made advertisements is extremely powerful. Not only are you expanding your customer base, but you’re reaching the right kind of customers. This means your advertising dollar goes much further than it otherwise would. Instead of advertising to anyone and everyone such as in television, billboards, or radio, you’re advertising specifically to the people more likely to do business with your company.
Direct marketing is easy for both you and your potential customers. A custom advertisement is delivered to right to their mailbox, e-mail, or telephone. Customers no longer have to search for your business because you’re bringing the information straight to them.
Reaching Customers that Live in an Apartment Complex
The most important step in this style of direct marketing is finding a reliable data supplier. Many companies may claim to have names, addresses, and demographics of apartment dwellers. Unfortunately, this information is often outdated. You want to find a company that has an outstanding reputation for providing high-quality, present-day information. Trying to reach specific customers with old data will often leave you disappointed.
There are nearly 150,000 apartment complexes across the US featuring ten or more units. If you’re a small business, that number may seem overwhelming at first. Thankfully, Apartment Lists dissects this information and sorts it by your needs all while respecting the customer’s privacy. This means that your company reaches the customers you want to target. For example, if you operate a small local restaurant that delivers, you’ll likely want to target customers within your delivery radius. You can begin by requesting a list of apartment complexes within that radius. You simply then would develop an advertisement to be delivered directly to these customers.
Similarly, if your business serves low income customers in a large metropolitan area, you would simply request a list of apartment complexes that have a lower average monthly rent. This ensures your business’s advertisements are delivered to your target customers. Advertising to target customers greatly increases the return on your investment because you’re reaching the people more likely to do business with you.
Marketing Tips and Tricks for Marketing to an Apartment Complex
There are a number of ways you can maximize the effectiveness of your advertising campaign. In addition to reaching the right customers, you want to appeal to them in a way they can relate to. For example, your company offers products for senior citizens and you’ve targeted a senior living apartment complex. Now you need to make sure you create an advertisement that will catch their eye. To do this, you need to have a deep understanding of what appeals to your current or ideal customers. The last thing you want to do is alienate an entire community by choosing poor advertisement designs. Be considerate with images, typography, and verbiage. Study what senior citizens respond to and create the best advertisement you can.
If you live in an area with several apartment complexes in your advertising area you might consider running more than one campaign. This is especially true if your company offers a broad range of services or products. Running more than one campaign allows you to appeal to different customer groups. If your business is a financial institution you can use information such as average monthly rent to help determine which services would be more effective for that income level.
You even have the ability to run different campaigns per apartment complex. For example, say you have a dry cleaning business that also delivers. To make things easier on your delivery people you can advertise specific deals to a different apartment complex on each day of the week. This allows your company to coordinate pick-up and delivery of dry cleaning while increasing your number of customers. This makes your business more effective and efficient while still providing your customers with a great deal and fantastic service.
Make the Most Out of Direct Marketing
A little creative thinking along with a deep understanding of your company’s customers is all it takes to make the most of direct marketing. Think about your company’s goals and find a way to use this style of marketing to make it happen. For example, if your company has plenty of customers on the weekend but not enough during the week, advertise deals for Monday through Thursday.
You can also use promotional codes to track the results of your advertising campaign. This allows you to see which advertisements are more effective for your target customers. You may consider sending half your advertisements through email and the other half through the postal service. Using different codes for these two mediums allows you to see which is more effective for your business. If you see a greater return on the postal service code versus the email code then you’ll know where to focus your attention. You can also create multiple advertisements with different codes or coupons to see which deal or advertisement appeals to your target customers the most.
For some companies, knowing where to start with direct mail marketing may seem overwhelming. Don’t let this scare you away from an incredible opportunity. Apartment Lists employees advertising experts who can help you custom design your advertisement, print, and mail. It doesn’t get much easier than that! Don’t put off your company’s success any further. Look into apartment complex mailing lists through Apartment Lists today.