Apartment dwellers mailing lists help companies reach needed customers residing in apartments. This is especially useful for companies who have products or services that appeal to renters. It’s also a great way for local businesses to reach the individuals living in the most densely populated areas in their neighborhood.
Before, marketing to apartment renters required a lot of time, money and footwork. Companies would create flyers then distribute them door to door. As you can imagine, this can be very time consuming and tedious. Many small businesses don’t have the manpower to pull off this type of marketing. Unfortunately, this method also is unable to provide you with the demographics of the individuals living in the apartments. Thankfully, there’s now a better way.
Apartment Lists offers apartment dweller mailing lists. Their 2018 databank contains information for every apartment complex with more than 10 units across the United States. This makes for an incredible resource. Now, instead of spending days or even weeks canvasing apartment complexes, you can get the names, addresses, and demographics you need in a fraction of the time.
The databank contains detailed information about apartment residents. Apartment Lists offers a variety of options that fit your company’s needs. Simply let us know what you need and we’ll get it to you in 24 hours.
How Do Apartment Dwellers Mailing Lists Work?
There are nearly 150,000 apartment complexes across the United States that consist of 10 or more units. That’s over 13 million renters waiting to find the companies who will enrich their lives. It’s simple to take advantage of this incredible market.
Begin by examining your company’s ideal customer. Then, create a target customer profile with this information. This information could include their age, location, ethnicity, gender, marital status, income, length of residency, and the presence of children. Creating a target customer profile allows you to hone in on the things that make your customer special. For example, if your products are primarily for senior citizens then you’ll want to incorporate age into your profile. Once you’ve created your profile you simply request the information of individuals who fit that profile. With their contact information in your pocket, the next step is creating an appealing advertisement.
Your advertisement should appeal to the same people you’re targeting. Think about how your product or service makes life easier or more enjoyable for your customers. Use an eye-catching graphic along with a great tag line to catch their eye. Then, be sure to include information about how they can reach you or get the product or service you’re advertising. Many companies also choose to include a promotional code or coupon on their ad. Not only is this a great way to encourage business, but it also allows you to track your campaign’s effectiveness. If your code or coupon is exclusive to your direct mail campaign then you’ll know how many people are responding as a direct result of your advertisement.
Using Apartment Dweller Mailing Lists to Increase Your Bottom Line
With a little creative thinking, your apartment dweller mailing lists can pump an exciting number of customers into your business. There are so many ways to use this information. You can even run more than one campaign at a time to increase reach and effectiveness. If your company has a wide range of products or services, or a wide customer base, you can break this down to better appeal to each demographic.
For example, a car dealership may sell both new and used cars. However, the statistics on your buyers show that individuals below a certain level of income are more inclined to buy a used vehicle. You can create two advertisements, one targeting those within the lower income range and one targeting those with a higher income range. You then have the benefit of using two advertisements to appeal to these two groups. Send the lower income group your best advertisement for used vehicles, and the higher income group your best advertisement for new vehicles.
This can also work for insurance companies. Every renter should have renter’s insurance. However, individuals who have children are more likely to want life insurance as well. It’s easy to use direct mail marketing to present your products and services to those who need and want them the most. The ability to narrow or expand your audience as needed is something not offered in traditional forms of advertising.
Direct Mail Marketing is the Future of Advertisement
Apartment dweller mailing lists are the future of marketing, especially in densely populated urban areas. Instead of using television, radio, billboards, and newspaper ads to reach as many people as possible, it focuses on reaching the customers who matter most. This is a much more effective method of advertising. It also provides a better return on investment over other methods.
The first step in using direct mail marketing lists to advertise is to find a quality supplier. There are many companies out there who’ll offer outdated information. ApartmentLists.net provides high-quality, current information. We update our database each month to account for the constant shift in renters. We want to ensure you have the most current information in order to run a successful advertisement campaign.
Our expert staff is standing by to help you learn how direct mail marketing can transform your business. Not only can we supply you with the customers your business needs, but we can also assist you with printing and mailing. Our mailing list service has a 24 hour turnaround time and our print service has a 3-day turnaround time. This means you can have your custom advertisement delivered to the right people within the week.
Let us help you transform and grow your business using our apartment dweller mailing lists. We even offer great templates for creating your advertisement. We have experience with designing advertisements that work and want to help your company. Your success is our success.