Have you been trying to figure out the average response rate for direct mail marketing campaigns to see if it would be a good option for you? The truth is, if you go with direct mail marketing, your response rate will depend on several factors. The only way to know for sure what your average response rate will be is to try it. However, you can get a pretty good idea if you know what factors to consider.
Is the Average Response Rate for Direct Mail Marketing Campaigns Different Than Digital Marketing?
The average response rate for direct mail marketing is far higher than all forms of digital marketing combined. More people shift to using more digital forms of searches every single year. However, the traditional mail is still something that we cannot escape. As recently as 2015, direct mail marketing out performed digital marketing by over 600%. This is huge when it comes to figuring out the best way to reach out to your potential customers. You need to know who to target and how to reach them, but once you have the right audience, the rest is totally customizable to their needs.
Digital marketing is great in many aspects, and should not be discounted. However, direct mail marketing should be one of your top considerations when you want to grow your business. It should be a combination effort. When you want to get a good start for your company’s growth and expand your reach, make sure you opt for direct mail marketing to start. It is going to give you the best return on investment because it is going to be seen by more individualized customers than some random ad that is not as personal.
What Factors Should You Consider When Figuring Out the Average Response Rate for Direct Mail Marketing?
The biggest factor you need to consider when starting to consider the response rate for direct mail marketing is your audience. Who do you want to reach out to? This is going to be the core of your entire campaign. You need to know who to talk to, and how to get those people’s attention. How can you project a solution to the specific people who need what you have to offer?
Once you have this factor figured out, you then need to figure out how to get that information to them. How are you going to procure your marketing lists? This is best left to the professionals who know how to gather those lists. It saves you a lot of time and money, which lets you focus on the type of direct mail marketing you want to use.
Speaking of the type of direct mail marketing, you need to consider this factor as well. This may be the biggest choice you need to make that will directly impact the response rate for direct mail marketing you get. If you want to opt for something small, like a postcard, it is going to drop your average response rate. However, do you have the budget to consider the options that have higher response rates? If you do, then you should go with oversized envelopes or small packages. These get the best response, but they also cost the most.
How Can You Improve the Successful Response Rate for Direct Mail Marketing?
When your goal is to improve the response rate for direct mail marketing, you need to consider the mail you send out. The response rate you get directly correlates back to the materials you send. If you go with cheap, small materials, this will show up in your response rate. However, if you opt for nice, high-quality materials, larger packaging, and possibly even some free samples, your response rate is going to increase. You need to use your marketing budget wisely here. The more you put into your direct mail marketing campaign, the more you will get out of it.
What Type of Return on Investment Can You Expect Out of the Response Rate for Direct Mail Marketing?
Again, your return on investment is going to directly correlate to what you send out and how it looks to the recipients. Plus, it will also factor on if you sent those mailers out to the right audience. You want mailers that look professional, and reach the right people. This improves your return on investment. The last thing you want to do is put a lot of money towards something nice to send out, then send it to people who have no use for it. When you combine the right mailers with the right audience, then you can expect an average return of investment of approximately 16%. This falls right in line with many other forms of marketing, but tends to have a faster response time.
Fewer companies are using this type of marketing efforts than in years past. This gives you the best approach to get in where others fall short. Take up the mailbox space once occupied by your competitors. Use the direct mail marketing tricks along with your digital marketing efforts, and be there for the customers your competitors have left behind. Here at Apartment Lists, we can help pair you with the list of customers you want to target. Then, you can reach out to them and help make their lives easier. Improve your average response rate for direct mail marketing by making sure you fill in the gaps others have left. Take advantage of this opportunity, and make your name something people will recognize and remember. Contact us here when you are ready to take on direct mail marketing. We can make the process easier and more successful in no time.