A home renter mailing list can help your company reach the customers it needs. Marketing to home renters can be a little tricky without the right tools. This is because renters tend to move more frequently than home owners. It’s also difficult to find reliable, current information on the demographics of home renters. This means that your business could be missing out on reaching thousands of potential customers.

Thankfully, Apartment Lists makes reaching home renters easy. Gone are the days of unreliable information. Now you can say hello to thousands of potential new customers using our high-quality, up-to-date mailing lists. We take pride in offering the most pertinent information to our clients while still respecting renters themselves. We also take care to update our database regularly to ensure you’re receiving the most current information.

A Home Renter Mailing List is a Game Changer

There are an astonishing number of single family home renters across the United States. Our databank houses the information for more than 36 million home renters. This includes nearly 7 million land line telephone numbers and around 8 million mobile phone numbers.

Gaining access to these customers can be invaluable for your company. This is especially true for local businesses. One of the biggest struggles faced by local businesses is putting themselves on the map. Generally, people want to support local business. However, they often aren’t aware that these small and local companies exist because of their limited advertising budgets. It’s easy to see how having a direct connection to these customers can help improve and grow your business.

Many small businesses have an equally small advertising budget. This typically makes television, billboard, and radio advertisements just out of reach. However, direct mail marketing is both effective and affordable. The days of manually canvasing a neighborhood or standing on the corner with a sign are gone. Direct mail marketing is one of the most effective, affordable advertising methods for small businesses.

Other methods of advertising put you in the passenger seat. You may be able to create the desired advertisement, but you have no control over who sees it. With direct mail marketing you are in control. Not only do you have the ability to design a unique advertisement that will appeal to your target customers, but you also control who sees it. This greatly increased the return on investment because you can target the customers who want and need what your business has to offer.

The Benefits of a Home Renter Mailing List

Any business can benefit from a home renter mailing list. However, small businesses operating within a limited area, delivery businesses, local service businesses, and those in the real estate field are among those who benefit the most.

Restaurants, banks, child care services, health care offices, and many more businesses all benefit by reaching the customers located within a specific radius of their business. This is particularly handy for any company that delivers goods or services around their business or companies that service the people and homes in a particular area.

Our home renter databank creation process has a 98% reliability rate when it comes to providing the current renter’s name and address. We then offer a variety of data selections which can be used to refine this group to match your target customer profile. This means that your company is able to target potential customers who look like your existing customers, or your ideal customers. You can then tailor advertisements to this group for maximum appeal.

For example, if your business offers services to senior citizens within a 3 mile radius of your office, you can apply those requirements to the home renter mailing list to reach those individuals. Likewise, if you operate a dry cleaning service that offers pick-up and delivery services, then this is a great opportunity. We can even help real estate agents find prospective home buyers to assist with the purchase of their new home. There are so many ways that direct mail marketing can help small and local businesses.

Maximizing Your Return on Investment

Maximizing your return on investment using a home renter mailing list isn’t as difficult as you imagine. Brainstorm and think of fun and unique ways you can appeal to these potential customers and watch your numbers climb. Think about what appeals to your current customers or what would appeal to your ideal customer. Create an advertisement with an eye catching image and wording that encourages them to seek out your company.

If your company appeals to a wide range of customers, then don’t struggle trying to find one advertisement that appeals to them all. Consider dividing the group by age, income, or lifestyle and creating multiple campaigns. This will help increase advertising effectiveness across the board. You can appeal to more customers on a personal level than if you were to attempt to lump them all together.

You can also test the effectiveness of the campaign by including a special discount code or coupon on your advertisements. This will allow you to see how many customers are doing business with you based on your advertisement alone. It’s a great way to gauge the effectiveness of your campaign while providing a great discount to your new customers. New customers are usually more willing to give your business a chance if they get something in return. This could be a discount, promotional item, or any number of things. The key is understanding your customers and what they want.

Get Access to the Best Data Available

Apartment Lists understands that advertising is the backbone of any great business. If people don’t know about you, then they can’t do business with you. We want to help businesses succeed by putting your company on the map and helping you reach your customers. We provide the highest quality, most current information available at a fraction of the cost of our competitors. Apartment Lists also has a quick turnaround time and a team of experts standing by waiting to help you. Don’t delay your company’s success any further.

Call Apartment Lists at (800) 575-3002 for more information on using direct mail marketing to reach the home renter.