Marketing to Apartment Renters to Boost Your Local Business

Marketing to apartment renters in your neighborhood is easy with Direct mail marketing is quickly becoming a leading force in the advertisement industry. This method of reaching customers puts your company’s advertisement directly in their hands. This helps increase awareness of your company while driving sales.

Many small, local businesses struggle to get put on the map. Often times they’re forced to pay someone to canvas their neighborhood on foot or they do it themselves. However, this can be costly and time consuming, especially in dense urban areas. Wide targeted ads for television, ratio, billboards, and newspapers often fall short of their target. Using the more focused direct mail marketing approach allows you to know who you’re contacting so you can customize your advertisements. helps companies just like yours reach your target customers at an affordable rate. We accomplish this through our extensive renter’s databank. This tool provides you with the contact information of apartment and mobile home renters. Marketing to apartment renters has never been so easy.

Marketing to Apartment Renters with Direct Mail Marketing

Our all-encompassing databank contains the names and addresses of renters across our great nation. Using this information marketing to apartment renters is a piece of cake. There are more than 150,000 apartment complexes in the United States which consist of at least ten units. That roughly translates to over thirty million contacts, but don’t let that number scare you. Our data experts are here to help you narrow it down to a manageable number of potential customers who are more likely to purchase your company’s goods and services.

One of our more popular filtering options is the ability to target specific apartment complexes. This functionality is ideal for companies who need to reach customers in a very specific location. It’s also a handy option for those businesses that need to target individuals at a certain income level. Targeting by apartment complex allows you to reach people who live in either lower or higher rent apartments. The selections for this option include:

  • Selection by type of apartment complex
  • Selection by specific apartment complex

When you reach out to us, we provide you with a detailed report in one business day. We also include the CASS Certificate to give you the best postal discount. These potential customers are just waiting to discover your company.

Additional Selections for Marketing to Apartment Renters

Sometimes companies need a more focused approach rather than simply selecting a type of apartment complex. The good news is, we can help with that also! We now offer the options to select renters by postal code or by a set radius around your business location. This is an incredibly powerful option for companies who specialize in a delivery type business such as dry cleaners or restaurants.

We also make sure we update our information monthly to account for individuals who move or wish to opt out of this form of advertising. In addition, you also receive benefits such as:

  • Delivery to each and every mailbox
  • Lowest available postage rates
  • 100% carrier route coverage
  • And much more!

If your target customer has other specific traits you’d like to focus on, we also offer additional selections. You can further narrow data using selections such as:

  • Age
  • Ethnicity
  • Income
  • Length of Residency
  • And much more!

We want to help your company reach customers. We also want customers to find companies who offer the goods and services they want and need. When provided the option, many individuals prefer to support small and local business. We help small and local businesses by showing these customers who you are and what you offer. Visibility is the key to success and we can help shine the spotlight on your company.

Who Benefits from Marketing to Apartment Renters?

The short answer is: everyone. Everybody wins with direct mail marketing because businesses like yours reach the customers they need. Customers also benefit because they’re finding new businesses who will ultimately make their life better.

There are many types of companies who can benefit from this method of advertising, such as:

  • Activity Centers, Educational Services, and Child Care Providers
  • Storage Facilities
  • Veterinary and Animal Service Professionals
  • Cleaning and Dry Cleaner Services
  • New Local Businesses
  • Restaurants and Other Food Delivery Services
  • Dental and Health Care Professionals
  • Real Estate Professionals
  • Mortgage Brokers
  • Financial Institutions
  • And much more!

These businesses and more can benefit from direct mail marketing by increasing awareness and advertising for special events. You may consider using this form of marketing for promotions and events such as:

  • Sales
  • Grand Openings
  • Anniversaries
  • Promotions
  • And more

Your advertisement featuring your company’s promotion or event is delivered directly to the mailbox of potential customers. Our professional staff is standing by to help you maximize your reach and find your target audience to create the most effective campaign possible.

Maximizing Your Advertising Budget

Advertising is essential for the success of a business. This is especially true for small businesses that have a hard time getting on the map. A big problem for many companies is finding an effective method of advertising that still delivers a positive return. The typical advertising options include print ads in magazines or newspapers, television, radio, and billboards. Many small business owners don’t know much about direct mail marketing. However, this form of advertising is actually much more affordable than other methods and generally provides a more favorable outcome.

An important part of a successful direct mail marketing campaign is understanding your target customer. Once you understand the types of people your company appeals to, you can use these traits to target a similar but larger audience. Sometimes this means using age as a selection. While other times it may mean targeting families with children or those who live in apartments with a higher or lower average monthly rent. No matter who your target customers are, we can help you reach them.

Understanding your target customers helps you to:

  • Reach your ideal target customers
  • Create customized ads which appeal to your customers
  • Run a more efficient advertising campaign
  • See a better return on your advertising investment

Not only does direct mail marketing provide you with benefits you don’t get through other advertising mediums, but it’s generally more affordable. Most other methods of advertising cast a wide net in hopes to snare a few fish. Understanding your customer helps you use laser precision to encourage them to bring you their business. You reach the people you want to reach with advertisements that will appeal to them directly.

Don’t waste another dollar on ineffective advertising. will help your company reach the customers you need in order to succeed.

Call Apartment Lists today at (800) 575-3002 for more information on reaching your target customers by marketing to apartment renters.