So, you’ve just opened a new business, now what? It could be a restaurant, a daycare, a dentist’s office, or even a bank; whatever your business, you need customers. But getting the locals to flock to your business isn’t as easy as opening the doors and switching your sign to ‘open.’ Many small businesses struggle to find customers, which really hurts their bottom line. Thankfully, there are tools you can use to find potential customers. Data companies store lists of people who rent apartments and houses around your business. This is particularly useful if your business appeals to these types of customers.
With one of these mailing lists, you’re able to find and reach out to your target customers. House cleaning services, dog walkers, dry cleaners, and more are finding value in this technique, and you can too. The best part is how easy it is to do this. Before you know it, you’ll be advertising to apartment and home renters, homeowners, people who own specific cars, and so much more. No matter who your target customer is, there’s a list.
How Do Mailing Lists Work?
You may be wondering what kind of magic is behind these customer generating lists. The answer is: none. This type of advertising is actually mutually beneficial to customers and businesses alike. There are no tricks. This advertising method simply gives businesses the opportunity to reach out to customers who are already interested in the types of products and services your business offers. Customers are happy because they learn about new goods and services they didn’t know about before. Businesses are happy because they’re reaching the target customers they built their business for. Everybody wins.
One of the most important parts of getting one of these lists is finding one from a company you can trust. There are hundreds of data companies out there that will promise you the world when, in reality, you’re getting old information. Old data does nothing to help your business. Especially if you’re needing lists of people who rent apartments or houses. Rental typically have a fairly frequent turnover. The people you actually reach aren’t going to have the same interests and life goals as those who you were trying to reach. When that happens, you’re throwing money down the drain.
By ensuring you only do business with a reputable data company you’re protecting your investment. You can safely advertise to the target customers on your list. A trustworthy company will regularly add and remove individuals from their lists as necessary. They’ll also ensure that anyone on the Do Not Call registry or other federal and state opt-out programs are removed. Then you’ll be free to advertise without the threat of angering customers or incurring fines.
Who Uses Apartment Renters Mailing Lists?
There are more companies than you think that can benefit from lists of people who rent apartments or homes. Realtors and banks really benefit from these lists as their target customers are often those looking to buy a home in the future. Others include food or grocery delivery services, local restaurants, local healthcare providers including dentists and optometrists, and many more. Anything that would make a renter’s life easier.
However, you can actually take the list building to the next step with other filters. For example, you can target people by age, income level, and whether or not they have children. This opens up a big world for companies such as daycares and pediatric dentists. They can now welcome new renters to the area with a discount for their child-related services.
Likewise, mechanics can find customers that own the vehicles they specialize in. Dry cleaners can target customers with a higher income level that are more likely to wear suits to the office. Restaurants can target families with children to advertise “kids eat free” nights at their restaurant. The only limitations to these mailing lists are your imagination.
Advertising to People who Live in Apartmetns Using Mailing Lists
Once you have your list the next step is creating an advertisement that will appeal to your target customers. This will vary depending on your business. If you’re a realtor using lists of people who rent apartments then you may create an ad targeting young families showing a picture of a family enjoying their yard or home. This could inspire them to begin the search for their own home. If you’re advertising bingo night at the senior center then you’ll likely want to target senior citizens and show them a group of fellow seniors having fun playing bingo. A daycare may target customers with children nearby and present a beautiful picture of their facilities. Whatever you decide you want to make sure that your message is clear.
It’s also a good idea to include some kind of deal on your advertisement. This could be for an upcoming sale, your grand opening celebration, or even a coupon of some sort. A great deal helps encourage customers to give your business a shot. The nice thing about using a coupon or a discount code is that they help you track the results of your campaign. By seeing how many customers bring the coupon in, you’ll get an idea of how effective your marketing campaign was.
Getting Started
If you’re ready to get started with mailing lists then reach out to ApartmentLists. We’re one of the top providers for lists of people who rent apartments and homes. We take care to follow all state and federal laws to ensure that we, and you, are protected. We also update our lists regularly to make sure we’re providing you with the most current information.
Give our expert staff a call to find out how you can start growing your customer base with mailing lists. We’re here to answer all your questions and ease any concerns. Not only can you target renters but we also allow you to narrow your search by area using zip codes or even specific apartment complexes. Don’t hesitate, let’s get started today.