Real estate marketing ideas are the bread and butter of the very competitive real estate business. It can be difficult for realtors to find new clients without advertising. However, many advertising methods are very costly, fall short, and provide inadequate return on investment. Now, there’s a better way.
Many realtors are taking their real estate marketing ideas into the targeted direct marketing field. Targeted direct marketing provides the opportunity to target a specific group of potential customers. Armed with a list of names, addresses, phone numbers, and e-mail addresses, it’s now possible to advertise directly to this group. Marketing to apartment renters is an excellent way to turn renters into buyers.
ApartmentLists.net makes it easy for real estate professionals to reach renters using their extensive databank. This is an excellent method to attract first-time homebuyers. You would simply provide Apartment Lists with the customer criteria and in 24 hours they’ll provide you with a contact list. You can then reach out to the people who are more likely to be interested in your services.
Delivering your Real Estate Marketing Ideas to Potential Homebuyers
There are a number of ways you can reach apartment and mobile home renters and introduce them to your services. One of the most effective methods for delivering your real estate marketing ideas is by targeting specific apartment complexes. The Apartment Lists databank includes information on mobile home parks as well as apartment complexes consisting of ten or more units across the United States.
The databank is customizable based upon the criteria you provide. If you’re looking for clients in a specific area then you can have the information filtered by state, city, zip code, or even within a specific radius around your office. You also have the ability to target specific apartment complexes. You can even choose to target apartment complexes with a specific average rent range. There are so many ways you can use this information to find the clients of your dreams.
To take things a step further, there are also a number of secondary filters. These include age, ethnicity, income, family size, length of residency, and much more. All of these different selections can help you find the customers you appeal to the most. You can also opt to go the route of simply targeting apartment complexes. The individual residents may change, but the addresses will remain the same. This approach is less personal but can still deliver fantastic results when done well.
Using Apartment Statistics to Generate Real Estate Marketing Ideas
If you’re not sure where to start with your real estate marketing ideas, there are a number of helpful statistics to start you off on the right foot. For example, many apartment managers report a larger turnover in the spring and in the fall versus winter and summer months. However, you don’t want to wait until spring and fall to send out your advertisements. Instead, focus on staying ahead of peak turnover season by advertising in February and/or July. Since we know most residents move out in the spring or the fall, we know they’ll be looking for a new apartment or home prior to those times.
While your goal may be to attract first-time homebuyers, don’t assume that everyone on your list is a first-time homebuyer. Many renters may be between homes or going through another transition in their life. Creating an advertisement just for first-time homebuyers may exclude other potential customers from contacting you.
It’s also important to play the long game. During your advertisement campaign, consider sending multiple advertisements. Make sure each advertisement is unique and eye-catching. You don’t want to annoy potential customers by sending the same advertisement time and time again. Each time a potential customer sees your name, they’re more likely to reach out and request your services.
The information on the advertisements may be the same but be sure to include a different headline and image each time. This allows you to find out what appeals to potential clients the most effectively. It’s also a good idea to do some research so you know which apartment complexes to avoid. For example, complexes which offer subsidized housing are likely to have significantly fewer tenants in a position to buy their own home.
Maximizing Your Return on Investment
There are several tips to help ensure you’re getting the most out of your advertising dollar. When shopping for an apartment renter’s list, make sure you’re using a reliable source. Apartment Lists updates their information monthly, however, many companies may offer outdated lists. The last thing you want is to try to contact someone who is on the no contact list or spend money reaching an apartment complex that no longer exists.
Once you have your marketing list, think about what you have to offer that sets you apart from other real estate professionals. Everyone has something unique they bring to the table. Clients are drawn to various traits and personalities. Be sure you incorporate yourself into your advertisement. You’re not only offering your services, but you’re offering yourself and what makes you special.
Know your audience. If you choose to target an apartment complex that has rents within a specific range, show them what kind of home they can get for that same amount of money. Use one or more images of homes in their price range. Many people would prefer a home over an apartment but worry about cost. By showing them that owning a home is around the same price as their rent, you’re giving them hope of home ownership.
It’s also a good idea to include information about how to find your business on social media. There, you can feature some of the homes you’ve helped find for people. Allow them to see other families who you’ve helped. This provides reassurance that their dream of owning a home is possible.